B.U. Founder and CEO, Anissa Buckley is a nationally-recognized health & wellness expert, entrepreneur, and avid adventurer with a passion for helping people transform their lives through purpose, motivation, and challenge. She holds an MBA and a BS from Cornell University, an Integrative Health Coaching certification from Duke Integrative Medicine, a holistic nutrition counseling certification (CHHC) from The Institute for Integrative Nutrition, and a personal training certification (CPT) from The National Academy of Sports Medicine.
Prior to launching B.Untethered, Buckley founded a nutrition company and developed the retail industry’s leading nutrition database, healthyAisles™ which scores grocery items for health claims. The business success led to an invitation to The White House to confer with President Obama’s chef on the Let’s Move program. The company was acquired in 2007.
Prior, Buckley spent 15 years with Procter & Gamble, Sprint, and Birds Eye Foods. She also co-founded Real Life Food and Fitness, a fitness studio with fresh 500 calorie meals, HIIT fitness classes and health coaching under one roof which was acquired in 2015.
Since 2015, Buckley has been pursuing physical endeavors and biohacking life to better understand the integration between physical and mental challenge and purpose and fulfillment in life.
Annette is the President of Annette Maggi & Associates, Inc. where she works behind the scenes in the food industry developing programs and services that help consumers make purchase decisions that align with healthy living recommendations. Maggi is a sought-after resource in the nutrition and regulatory field with experience at Fortune 500 companies including Pillsbury, General Mills and Target. She is recognized as a distinguished speaker and writer and has a reputation as a driven performer and partnership builder. Annette lives in Minnesota with her husband, son, and English bulldog. She starts her days with early morning workouts, spanning from yoga to spin class to weight training. Annette has entered her midlife years, and believes more than ever that women are unique and powerful creatures and not simply smaller men.
Chris is a Harvard MBA with 30+ years’ experience working for world class organizations such as Goldman Sachs & Co and PepsiCo as a senior financial officer.
Over the past 15 years, he has spent his time recruiting, accessing, and coaching talent for the Fortune 500 as well as private equity portfolio companies.
His work has included his own executive search boutique, a mental health start-up and has done extensive work around resiliency and understanding personal performance. A competitive golfer, he has recently started training for his first ironman at the age of 59.
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