With Menopause Tech, Buyer Beware by Julie Jargon of the Wall Street Journal

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Anissa and the new b-untethered app, MyMENO, were featured in the Wall Street Journal newsletter, Family + Tech! Julie Jargon of the Wall Street Journal wrote:

It used to be that after you turned 34, you became invisible to marketers. But startups are learning there’s money to be made from older consumers, especially tech-savvy women in their 40s and 50s.

A host of new apps, products and telehealth services aimed at women in middle age are promising to ease the symptoms of perimenopause and menopause. But women need to be wary of new entrants in this burgeoning space that are hawking everything from herbal remedies to antidepressants that can be had with the tap of a screen.

In my latest column, I list some of the questions to ask telehealth services that prescribe medication to treat menopause symptoms. I also describe other apps and services that are offering non-medical ways women can find relief—and community—during this life stage.

The most intriguing services were the ones that provide ideas on how to shift your diet to combat the weight gain associated with middle age. Anissa Buckley, a nutrition entrepreneur who has a new app coming out later this month called MyMeno, said the app will contain personalized macronutrient plans. She explained that women in middle age should consume fewer carbs and more protein—and that 70% of their carb intake should come before 3 p.m.  That was eye-opening for me.

I ran that advice by doctors who have no interest in her app and they confirmed that the advice is sound. I’m going to try being more conscious of when I eat carbs and plan to follow the meal plan in her app once it’s out. I’ll report back on how it’s working.

Creeping weight gain, especially around the waist, is just one of the many effects of estrogen decline that, for many women, begins in their 40s (and for some even earlier). There are also apps that offer behavioral therapy, cycle and symptom tracking and community support for women as they approach menopause. To learn more about those, as well as new apps and services that can help women determine if they’re candidates for hormone-replacement therapy, read the column. Ladies, have you used any apps or services that claim to help manage menopause symptoms? Did they live up to their promise?
—Julie Jargon, Family & Tech columnist
Twitter: @juliejargon

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